Peer Reviewed Articles   

1. Kim, M., & Chang, H. (Accepted, January 5, 2025). Made-to-measure: Defining the consumption values of 3D body scanning technology and its effects on consumer experience. Journal of Research in Interactive Marketing.     

2. Kim, S., Cuevas, L., & Chang, H. (2024). Revisiting consumer loyalty in luxury brand restaurants and cafes: A cross-cultural study. International Journal of Retail & Distribution Management, 53 (2), 199-215. 

3. Hossain, J., Chang, H., & Jones, R. (2024). I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being. Journal of Retailing and Consumer Services, 84, 104167.  

4. Chang, H., Bruess, F., & Chong, J. (2024). Retail technologies leading resurgence for small independent fashion retailers: A thematic analysis related to the TOE framework. Fashion and Textiles, 11(26), 1-19.

5. Chang, H., Rakib, N., Foysal, K., & Chong, J. (2024). Garment suggestions based on comfort extracted from physiological and emotional parameters. International Journal of Clothing Science and Technology, 36(5), 761-775.    

6. Hodges, N., Watchravesringkan, K., Yan, R-N, Chang, H. (2024). Being real about teaching virtual: Comparing academic and industry views on 3D/virtual technology adoption. International Journal of Fashion Design, Technology and Education, 17(3), 394-403. 

7. Kim, S., & Chang, H. (2023). Mechanism of retail therapy during stressful life events: The psychological compensation of revenge consumption toward luxury brands. Journal of Retailing and Consumer Services, 75, 103508. 

8. Lee, S., Chang, H., Zhao, L., & Zhou, Y. (2023). The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories. Journal of Retailing and Consumer Services, 73, 103371. 

9. Chang, H. J., Rakib, N., & Min, J. (2023). An Exploration of Transformative Learning Applied to the Triple Bottom Line of Sustainability for Fashion Consumers. Sustainability, 15(12), 9300.

10. Chang, H., & Min, S. (2022). Evaluation of 3D apparel design spatial visualization training for cognitive function of older adults: Cross-cultural comparisons. Fashion and Textiles, 9(1), 1-19. 

11. Rakib, N., Chang, H., & Jones, R. (2022). Effective sustainability messages triggering consumer emotion and action: An application of the social cognitive theory and the dual-process model. Sustainability, 14(5), 2505. 

12. Min, S., & Chang, H. (2022). Enhancing older adults’ spatial visualization ability via a virtual pattern-making module: Focusing on ethnic background. International Journal of Fashion Design, Technology, and Education, 15(1), 130-138. 

13. Min, J., Chang, H., Fowler, D., & Blum, S. (2022). Why are college sports tourists traveling long distances? Antecedents of destination and team loyalty. Asia Pacific Journal of Marketing and Logistics. Published online Feb. 2022 

14. Chang, H., Hodges, N., & Shin, S-J. (2021). Exploring caregivers’ clothing choices for individuals with severe Alzheimer’s disease: An application of the theories of self-complexity and choosing for others. Clothing and Textile Research Journal. 

15. Chang, H., Yurchisin, J., Shin, S-J. (2021). The psychology of body shapes and activewear preferences related to exercise behavior for elderly female consumers. The Journal of Aging and Social Change. 

16. Chang, H., Min, S., Woo, H., & Yurchisin, J. (2021). Mask‐wearing behavior during the COVID‐19 pandemic: A cross‐cultural comparison between the United States and South Korea. Family and Consumer Sciences Research Journal, 50(1), 5-26.

17. Foysal, K. H., Chang, H., Bruess, F., & Chong, J. W. (2021). Body size measurement using a smartphone. Electronics, 10(11), 1-15. 

18. Navas, R., Chang, H., Khan, S., & Chong, J. W. (2021). Sustainability transparency and trustworthiness of traditional and blockchain ecolabels: A comparison of generations X and Y consumers. Sustainability, 13(15), 1-16. 

19. Foysal, K. H., Chang, H., Bruess, F., & Chong, J. W. (2021). SmartFit: Smartphone application for garment fit detection. Electronics, 10(1), 1-15.

20. Manis, K, Chang, H., Fowler, D., & Blum, S. (2020). Inaugural events and beer tourist behavior: Capitalizing on the craft beer movement. Event Management. 24(2/3), 311-334. 

21. Chang, H., & Shin, S-J. (2019). Positive psychological effects of clothing design elements on  the aging population. International Journal of Aging and Society, 9(2), 1-14. 

22. Min, J., Chang, H., Jai, T., & Ziegler, M. (2019). The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior. Fashion and Textiles, 6(1), 1-19. 

23. Harb, A., Fowler, D., Chang, H., Blum, S. & Alakaleek, W. (2019). Social media as a marketing tool for events. Journal of Hospitality and Tourism Technology, 10(1), 28-44. 

24. Chang, H., Colwell, M., & Walisky, D. (2018). Clothing selection motivations and the meaning of possessions for tweens in a foster care group home. Journal of Retailing and Consumer Services, 42, 47-54. 

25. Chang, H., & Watchravesringkan, K. (2018). Who Are Sustainably Minded Apparel Shoppers? An Investigation to the Influencing Factors of Sustainable Apparel Consumption. International Journal of Retail & Distribution Management, 46(2), 148-162. 

26. Suttikun, C., Chang, H., Bicksler, H. (2018). A qualitative exploration of day spa therapists’ work motivations and job satisfaction. Journal of Hospitality and Tourism Management, 34, 1-10. 

27. Chang, H., & Reed, D., & McCool, B. (2017). An exploration of body image perceptions and education needs of military parents of preschool children. Military Behavioral Health, 5(4), 356-363. 

28. Chang, H., & Suttikun, C. (2017). The examination of psychological factors and social norms affecting body satisfaction and self-esteem for college students. Family and Consumer Sciences Research Journal, 45(4), 422-437. 

29. Shin, S-J., & Chang, H. (2017). An examination of body size discrepancy for female college students wanting to be fashion models. International Journal of Fashion Design, Technology and Education, 11(1), 53-62. 

30. Chang, H., O'Boyle, M., Anderson, R. C., & Suttikun, C. (2016). An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions. Journal of Consumer Behaviour, 40(2), 179-192.

31. Suttikun, C., Chang, H., Acho, C., Ubi, M., Bicksler, H., Komolsevin, R., & Chongsithiphol, S. (2016). Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination. Tourism and Hospitality Research, 18(2), 152-162. 

32. Suttikun, C., & Chang, H. (2016). College students’ satisfaction and involvement with the recreation center based on perceived service quality: The moderating effects of health and weight consciousness. Recreational Sports Journal, 40(2), 179 -192. 

33. Chen, H. S., Phelan, K. V., & Chang, H. (2016). The hunt for online hotel deals: How online travelers’ cognition and affection influence their booking intentions. Journal of Quality Assurance in Hospitality & Tourism, 17(3), 1-18. 

34. Rieke, S. E., Fowler, D. C., Chang, H., & Velikova, N. (2016). Exploration of factors influencing body image satisfaction and purchase intent: Millennial females. Journal of Fashion Marketing and Management, 20(2), 208-229. 

35. Yurchisin, J., Chang, H., & Childs, M. (2015). Where Am I reading? Using Kelsey Timmerman’s Book to Teach Undergraduates about Social Responsibility in The Apparel Industry. International Journal of Fashion Design, Technology and Education, 8(3), 185-193. 

36. Suttikun, C., Chang, H., Komolsevin, R., & Chongsithiphol, S. (2015). An investigation of environmental and situational factors affecting tourists’ behavioral intention to choose Bangkok as their final destination. Tourism Analysis: An Interdisciplinary Journal, 20(5), 523-537.

37. Chang, H., & Jai, T-M. (2015). Sustainable fast fashion: The effect of positioning strategies on consumers' attitudes and purchase intentions. Social Responsibility Journal, 11(4), 853-867.

38. Chang, H., Cho, H-J., Gupta, M., Turner, T., & Watchravesringkan, K. (2015). An examination of store attributes on retail patronage behaviors: Evidence from activewear specialty stores. Journal of Fashion Marketing and Management, 19(2), 136-153. 

39. Chang, H., Yan, R-N., & Eckman, M. (2014). Moderating effects of situational characteristics on impulse buying. International Journal of Retail & Distribution Management, 42(4), 298-314.

40. Chang, H., Hodges, N., & Yurchisin, J. (2014). Consumers with disabilities: A qualitative exploration of clothing selection and use among female college students. Clothing and Textiles Research Journal, 32(1), 34-48. 

41. Chang, H., Yurchisin, J., Hodges, N., Watchravesringkan, K., & Ackeman, T. (2013). An investigation of self-concept, clothing selection, and life satisfaction among disabled consumers. Family and Consumer Sciences Research Journal, 42(2), 162-176. 

42. Chang, H., Eckman, M., & Yan, R-N. (2011). Application of the Stimulus-Organism-Response model to the retail environment: The role of hedonic motivation in impulse buying behavior. The International Review of Retail, Distribution and Consumer Research, 21(3), 233-249. 

Peer Reviewed Book Chapter 

Jin, B., Chang, H., Matthews, D. & Gupta, M. (2011). Fast fashion business model: What, why, and how? In T.-M. Choi (Ed), Fashion Supply Chain Management: Industry and Business Analysis. Business Science Reference: PA.