The Fashion Psychology & Technology Laboratory, led by Dr. Julie Chang, examines the role of fashion and related technologies (VR/3D, AR, and AI) in fostering inclusivity and empowerment for consumers and students, and to make a positive impact on its academic and industry communities. Dr. Chang studies how fashion can enhance selfhood and human intelligence, while also working toward establishing a responsible and sustainable fashion management system.
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FUNDED PROJECTS
Cotton Incorporated Grant. From Fabric to Future: Innovating Cotton through Immersive Digital Branding. Chang, H. (Co-PI), Jones, R., & Letkzian, J. (2025-2026). $40,000
United States Department of Agriculture (USDA). Multicultural Scholars Program: Empowering global leaders with integrated thinking: Moral resilience of sustainability for the underrepresented undergraduate population, Chang, H. (PI), Lee, S. & Meyer, C. (2023-2026). $192,575
Academy of Korean Studies (AKS) Grant: Narrative Inquiry: Reviving Fashion System and Enterprises in South Korea. Chang, H. (PI), & Chong, J. (2022-2023). $14,500
United States Department of Agriculture (USDA). Higher Education Challenge Grants Program: Collaborative Research: Cultivating Applied Technology Competencies among Undergraduates: Development and Assessment of Course Materials and Teaching Strategies. Hodges, N., Watchravesringkan, K., Yan, R-N., Geanious, C., Chang, H. (Co-PI), & Greenhalgh-Spencer, H. (2020-2023). $528,851
National Science Foundation (NSF) I-Corps: The Smartphone-Based Interactive Fit Detection Mirror. Chong, J. & Chang, H. (Co-PI). (2020-2022). $50,000
Cotton Incorporated Grant: Integration of Digital Cotton and Cotton TBL Practices in Fashion Merchandising. Jai, T-M., Chang, H. (Co-PI), Fowler, D., Jones, R. (2020-2021). $47,598
Cotton Incorporated Grant. Implementing Cotton Content through the Curriculum. Fowler, D., Jai, T-M., Chang, H. (Co-PI), Hlavaty, V., & Padgett, B. (2014-2015). $40,600
Course Release Grant. College of Human Sciences, Texas Tech University. Chang, H. (Spring 2023) $7,000
Undergraduate Research Experience Grant (Riley Todd). Reviving Fashion System in South Korea. College of Human Sciences. Texas Tech University. (2022-2023). $1,000
Engaged Scholarship Collaboration Seed Grant. From Foster Care to College: Empowering Youth in Children’s Home of Lubbock with Sustainability Education Training Using VR. College of Human Sciences, Texas Tech University Chang, H. (PI) & Lee, S. (2022). $6,000
Cancer Grant. Dressing the Self: Using Virtual Fashion Technology to Enhance Breast Cancer Patients’ Cognition, Body Image, and Self-Esteem. College of Human Sciences, Texas Tech University Chang, H. (PI). (2022). $7,500
Faculty C-Startup Program. Innovation Hub at Research Park. Texas Tech University. (2021-2022). $2,500
Undergraduate Research Experience Grant (Skylar Blount). Dressing the Self. College of Human Sciences. Texas Tech University. (2021-2022). $1,000
Scholarship Catalyst Program Grant. Dressing the Virtual Self: Spatial Visualization, Cognitive Abilities, and Self-Concept. Texas Tech University Chang, H. (PI). (2021-2022). $4,000
“Come n’ Go” Collaboration Seed Grant. Developing a Visual-Spatial Training Program with Patternmaking Technique to Improve Cognitive Functioning for Hispanic Elderly. College of Human Sciences. Texas Tech University Chang, H. (PI), & Min, S. (2019-2020). $5,000
Regional I-Corps Program. The Smartphone-Based Interactive Fit Detection Mirror. Innovation Hub, Texas Tech University, Chang, H. (PI), Chong, J., Bruess, F., & Foysal, K. (2019). $3,000
Scholarship Catalyst Program Grant. Exploring the Gap between Innovative Fashion Retail Technology and Customer Connectedness. Texas Tech University Chang, H. (PI), & Chong, J. (2018-2019). $3,500
Undergraduate Research Experience Grant. Innovative Fashion Retail Technology and Customer Experiences. College of Human Sciences. Texas Tech University Mentoring an undergraduate student, Francine Bruess (2018-2019). $750
“Come n’ Go” Collaboration Seed Grant. An fMRI Study for the Aging Society: Understanding the Psychological and Neurophysiological Effects of Design Elements Related to Body Shapes. College of Human Sciences. Texas Tech University, Chang, H. (PI), Shin, S-J., & Yurchisin, J. (2017-2018). $5,000
Texas Tech Neuroimaging Institute (TTNI) (fMRI Scans: $550/hour × 20 scans) and Department of Hospitality and Retail Management (Participant Compensation: $25 × 20 participants). An fMRI Study for the Elderly and Their Caregivers: Understanding the Neurophysiological Effects of Color and Fashion Styling on Perception. Chang, H. (PI), & Shin, S-J. (2017). $12,000
College of Human Sciences, Texas Tech University. Adaptive Therapeutic Clothing Development for Individuals with Alzheimer’s: Understanding Dressing Behaviors Associated with Alzheimer’s Disease. Shin, S-J., & Chang, H. (Co-PI) (2017). $12,500
ORC Pilot and Feasibility Grant, Texas Tech University. Preventing Obesity in Military Families with Preschool Children: Testing the Operation Jump2Health Intervention Website Using Eye-Tracking and Theory-Based Psychological Measures. Shafer, A., Reed, D., Vanallen, J., Chang, H. (Co-PI), McCool, B., & Mengel, S. (2014-2015). $3,500
Faculty Research Seed Grant. Cultural difference in body image, self-esteem, and clothing selection: A comparative study of American and Korean college students. College of Human Sciences. Texas Tech University (2013-2014). (PI) $5,000
Functional Magnetic Resonance Imaging (fMRI) Seed Grant. Advertising appeals: An fMRI study of perceptual and behavioral reactions to apparel ads. College of Human Sciences. Texas Tech University (2013). (PI) $10,000
Faculty Research Seed Grant. Veterans with disabilities: Self-concept, clothing needs, and social psychology of clothing. College of Human Sciences. Texas Tech University (2012-2013). (PI) $5,000
AWARDS
2024 Chancellor's Council Distinguished Research Award, Texas Tech University
2023 ITAA Mid-Career Excellence Award, International Textile and Apparel Association
2023 Nominee for the Chancellor's Council Distinguished Research Award, College of Human Sciences, Texas Tech University
2022 CTRJ Outstanding Reviewer Award, International Textile and Apparel Association
2022 Nominee for the Chancellor's Council Distinguished Research Award, College of Human Sciences, Texas Tech University
2021 Awarded for the Best Paper in Apparel, Textiles, and Merchandising, American Association of Family and Consumer Sciences Conference, Orlando, FL.
2021 Awarded for the FCSR Outstanding Paper, American Association of Family and Consumer Sciences Conference, Orlando, FL.
2021 Paper of Distinction Award, Culture Track, International Textile and Apparel Association. Evaluation of 3D apparel design spatial visualization training for cognitive functioning improvement of older adults: Cross-cultural comparisons (Chang, H., & Min, S.)
2021 The Runner-Up Graduate Best Paper (Student Advising), American Collegiate Retailing Association. The effective sustainability messages for consumer emotion and action: An application of social cognitive theory and a dual process model (Rakib, N., Chang, H., & Jones, R.)
2021 Faculty C-Startup Ambassador, Innovation Hub at Research Park, Texas Tech University
2020 Intellect Books Research Award, International Textile and Apparel Association. Exploring caregivers’ clothing choices for individuals with severe Alzheimer’s disease: An application of the theories of self-complexity and choosing for others (Chang, H., Hodges, N., & Shin, S.)
2020 Paper of Distinction Award (Student Advising), Sustainability/Social Responsibility Track, International Textile and Apparel Association. Sustainability transparency and trustworthiness of Blockchain (Navas, R., Chang, H., & Khan, S.)
2019 Teaching Academy Member, Texas Tech University
2017 ITAA Rising Star Award, International Textile and Apparel Association
2017 Alumni Association New Faculty Award, Texas Tech University
2016 Nominee for the Hemphill Wells New Faculty Excellence in Teaching Award, Texas Tech University
2016 Nominee for the Hemphill Wells New Faculty Excellence in Teaching Award (2015-2016), Texas Tech University
2015 Nominee for the Hemphill Wells New Faculty Excellence in Teaching Award (2014-2015), Texas Tech University
2014 Nominee for Family & Consumer Sciences Research Journal (FCSRJ) Emerging Scholar Award in 2014 for An investigation of self-concept, clothing selection, and life satisfaction among disabled consumers published in 2013.
2009 Best Paper, Consumer Behavior Track, International Textile and Apparel Association
LATEST NEWS
INNOVATION HUB ANNOUNCES 2021-22 FACULTY C-STARTUP AMBASSADORS
INNOVATION HUB ANNOUNCES 2021-22 FACULTY C-STARTUP AMBASSADORS
HOSPITALITY AND RETAIL MANAGEMENT FACULTY AWARDED USDA HEC GRANT
HOSPITALITY AND RETAIL MANAGEMENT FACULTY AWARDED USDA HEC GRANT
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RESEARCHERS IN ENGINEERING, HUMAN SCIENCES COMBINING TO HELP ONLINE SHOPPERS
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